THE COLLECTION
Three fragrances, three distinct identities.
Each ÀRÁ fragrance stands on its own: playful, indulgent, or commanding. pre-order to be first to wear them.
TO PLAY, FREELY
Ṣeré
TOP
Citrus, Sicilian mandarin
HEART
Lily, violet
BASE
Leather, woods, vanilla
Ṣeré means "to play." It is rooted in childhood memory, running outside, lying in the grass, butterflies, warm sunlight, wind, and that feeling of being completely free before adulthood brought responsibility. It recalls days spent playing with Damilola at the age of four around the family home, when life was simply about being present, curious and young.
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CREAMY & INDULGENT
Pistachio
TOP
Pistachio gelato, hazelnut, rum, cardamom, bergamot
HEART
Geranium, white peony, jasmine, muguet, white peach, pear
BASE
Whipped cream, marshmallow, cotton candy, Turkish delight, cocoa, cedarwood, sandalwood, tonka bean
Pistachio is pleasure without restraint: creamy nuts, soft fruit and sweet confectionery melting into whipped cream and marshmallow. It is playful and addictive rather than heavy, a fragrance designed to feel almost good enough to eat.
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DARK & COMMANDING
DúDú
TOP
Cardamom, cinnamon
HEART
Black pepper, saffron, cumin, rose
BASE
Tobacco, vanilla, patchouli, cedarwood, leather, woods
DúDú is the darker, more assertive side of ÀRÁ: spice opening into rose and saffron, before settling into leather, tobacco and deep woods. Rich, warm and self-assured, it is a fragrance built around presence rather than sweetness.
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